CULTDYNAMAMICS ARE EVERYWHERE
THINK
Spot how cult manipulation infiltrates business, training and community
Find Your Path to Genuine Growth
Learn their Tricks So You Can Learn, Grow and Connect Safely
Have you been pulled into corporate trainings, wellness circles or community spaces that use trance highs, love bombing, pseudo consent and incomprehensible jargon? THINK explains the methods and the belief systems behind them, from Theosophy and New Age to large group awareness trainings and corporate pop psychology. Get clear language, evidence and practical frameworks so you can choose on your own terms.
Welcome to THINK
Your Practical Resource Hub for discovering HOW cult dynamics creep in to community spaces, training, coaching and work, and WHAT the ideas they sell are, what they mean and where they come from.
HOW
Trance highs, engineered euphoria, love bombing, forced vulnerability, pseudo consent, praise then humiliation cycles, scattered epistemologies, cognitive overload and charismatic certainty that shuts down doubt and critical thinking.
WHAT
Theosophy and New Age currents, the Crowley era idea of self creation, objectivism, Scientology-style techniques, est and other large group awareness trainings, and corporate pop psychology as a delivery system.
LITERATURE COURSES
As well as learning to spot cult dynamics, why not train your critical thinking skills through engaging with non-fiction texts, poetry and prose? Engage with literature to develop your knowledge, empathy and cultural awareness.
THINK gives you clear language and practical frameworks so you can spot the patterns, name them and choose on your own terms.
How THINK Works
Explore a range of flexible learning formats designed to fit your needs.
1
Ebooks
Access a library of ebooks available to purchase that provide insightful strategies and practical advice.
2
Courses
Start with our introductory courses to get a taste of what THINK offers or go deeper with our more advanced offerings.
3
Mentoring and Consultancy
1-to-1 or group mentoring, consultancy services in cult dynamics, creating healthy cultures, not CULTures, and cultural literacy training.
4
Live Zoom Workshops
Participate in interactive workshops, to deepen your understanding of THINK: HOW and WHAT, literature analysis and engage with others in a non-coercive space. No personal disclosure required!
Explore the Ebooks
EBOOKS: HOW – 7 Cult Dynamics Shaping Modern Business and Training
- This book reveals the hidden psychology behind modern coaching, HR, and wellness culture, tracing its roots from 1960s encounter groups and large group awareness trainings to the “transformational” courses of today.
- You will learn how manipulation hides behind mindfulness, how coercion is disguised as empowerment, and how ordinary people are drawn into systems that blur consent and compliance.
- Explore the core techniques that define cult-like environments: loaded language, manufactured euphoria, forced vulnerability, boundary violations, confusion, authority games, and conditional belonging. Discover practical tools, creative recovery exercises, and strategies to rebuild confidence after coercive experiences.
- See how training became theatre, how empowerment turns into control, and how transformation was repackaged as compliance, so you can recognise manipulation in all its forms and reclaim your clarity, confidence, and autonomy from the cult of performance.
EBOOKS: WHAT CULTure Change: The Hidden Lineage of Coaching and Wellness
- From Victorian Seances to Silicon Valley Coaching: The Hidden Lineage of Modern Wellness and “Transformation”
- Where do today’s coaching, mindfulness, and corporate wellness trends really come from?
This book traces their surprising roots, from Victorian seances and Theosophy to Aleister Crowley’s Thelema, Freemasonry, and the 1970s human potential movement.
- You’ll discover how ideas once considered mystical or occult were rebranded as “personal growth,” shaping everything from business schools to life coaching, and why these belief systems still carry hidden dangers.
- Learn how yesterday’s esotericism became today’s self-help industry, and how to spot the manipulation beneath the mindfulness, so you can reclaim your critical thinking, creativity, and autonomy from the cult of self-improvement.
Explore the Courses
COURSE: HOW CULTure Change: Cult Dynamics in Business, Training and Wellness
- Join the course that accompanies the book to go deeper, try practical exercises and compare notes with other participants.
COURSE: WHAT CULTure Change: The Hidden Lineage of Coaching and Wellness
- Sign up if you would like to learn the origins of common self-help and coaching ideology. Some of them are not as innocent, or as helpful, as you might think. Sharing is not obligatory!
Online Resources
These are updated constantly and will shortly be available as pdf downloads
The Cult Directory: Experts and Organisations that educate about cults and support survivors.
A-Z Cult Dictionary: Words and Phrases
A-Z Cult Encyclopedia: Cults, Cult Leaders and mainstream ideas that from cults